Layla & Louie Case Study

Breed: Sheepdogs

Year: 2016

Goal: Improve diet, health, vitality, and longevity.

At the time, they were mainly eating a single protein kibble diet like millions of dogs across the country. While they appeared healthy, a simple question kept coming up:

Could they do better?

What We Found

Many dogs spend years eating the same protein source every single day.

The idea seemed simple.

What if we introduced a greater variety of proteins and fresher ingredients?

What if nutrition could be optimized rather than merely maintained?

What We Changed

We transitioned Layla and Louie to a fresh food diet built around:

• Multiple protein sources
• Rotational feeding
• Whole food ingredients
• Nutritional diversity

The objective was not to fix a problem.

The objective was to build a stronger nutritional foundation.

Goal Profile

✔ Long-Term Health

✔ Digestive Health

✔ Lean Muscle Maintenance

✔ Healthy Skin & Coat

✔ Immune Support

✔ Longevity

✔ Targeted Eye Nutrition

Why This Matters

They were healthy dogs whose owners wanted to provide the best nutrition possible.

That philosophy would eventually become the foundation of AIM.