


The Ugly Truth
Dogs are not designed to eat stale biscuits:
- Our dogs are not as healthy as our grandparents dogs who rarely visited a veterinarian.
- Many of the issues our dogs are dealing with are directly related to highly processed kibble.
- Kibble is Fast Food. Order from the healthy menu at a fast food restaurant, still fast food
- Cancer rates in dogs are exploding. 1-4 Dogs will die from cancer.
Kibble is the new kid on the block. Homemade meals and or table scrapes were the more prevalent feeding methods for hundreds of years. The best kibble on the market is still highly processed & highly cooked, often twice at very extreme temperatures.
Nothing living thrives on highly processed foods cooked at extremely high temperatures as the main food source.
What are dogs designed to eat?

Meat, dogs are carnivorous and are designed to mainly eat meat :
Buy a car designed to use high octane fuel it will run on the lower octane but not well. Certainly not clean and expect much much more maintenance and trips to the dealership. It will actually end up costing more to use the cheaper fuel in the long run.
Switch back to the fuel it’s designed to run on and… and Voilà… Buckle up, clean and efficient performance!
The Right Food Creates Thrive, Everything Else Hinders It!
Many of the problems dogs deal with today are caused by the extreme heat necessary to make kibble. People love deep fried foods we just can’t eat them exclusively and feel great.
10 most common dog health problems
Are often greatly improved and have even just disappeared when fresh food is returned to the diet. Skin Issues, Ear Infections, Urinary Tract Infections, Vomiting, Diarrhea, Dental Disease, Obesity, Arthritis, Toxicity/Poisoning even parasites. All of these can be mitigated or avoided entirely by using food as medicine.
The Straight Poop
Why is it that our dogs eat 2 pounds or so of kibble and two pounds end up coming out the other end? The reason is filler and other nonsense including synthetics nutrients. These have been added, as things cooked at high heat are basically dead food. It won’t meet the requirements for nutrition. Mainly void of nutrition.
Dogs are designed to receive uncooked, unprocessed food. They metabolize the vitamins and minerals from live food extremely well. Synthetic vitamins and other goodies added to kibble will not really be absorbed and many times cannot be used at all. Their body recognizes foreign gook and sends its quickly on its way:
- Clients feeding Aim Formulas notice a large reduction of waste. The dogs metabolize more efficiently and thus, much less to clean up.
- Dogs eating Aim Formulas have firmer more solid stools. A side effect of processed food is softer stools. Dogs that eat fresh foods almost never require the glands that collect poison to be expressed. Groomers do this quietly.
- Clients feeding Aim Formulas note that stools are less stinky, gas and skin odors reduced or gone, scratching and dryness are noticeably improved or relieved.
What’s the absolute best food for a dog?
A food specifically designed for that one dog. Food that takes into consideration the breed predispositions toward ailments and individual genetic and environmental challenges that a dog may have.
- Aim Pet Food is the only dog food company to design individual meal plans based on exactly what the dog needs right now to move into thrive.
- We also look for challenges each dog may face in the future and try to mitigate those.
How we are doing this

- You collect a hair sample from your pet and send it in. We analyze the hair for deficiencies.
- We look for environmental toxins and other poisons that accumulate in our pets just as they do us. Things like heavy metals, household chemicals, yard chemicals, etc.
- We identify the highs and the lows in the mineral & toxin profile from that sample and then design a meal to balance those out and remove toxins, using real food as medicine.
- Real food is safe and efficient at balancing and removing toxins.

- Small batch meals ensure great quality. (Actual meal and ingredients being prepped above)
- Using food as medicine, the meal plans gently detox and balance our best friends, pushing them into thrive rather than just sustaining.
- We ship that food out directly to you frozen and in individual disposable packages for easy feeding. Pull out a dish, dogs devour what they want, & get what they need. Fresh food chock full of healthy designed and made just for one and driving them into thrive.

The hair sample gives us a great snapshot of what’s been ingested, what’s missing or needs bolstering and what exposures to toxins have occurred, All of our houses have these challenges and dogs have no means to get rid of them effectively without us.

Most don’t think about but our dogs are low and often nose to the ground as front line and close to those toxins grabbing them up and unable to naturally remove them without our assistance. They put toys bedding leashes balls and others in their mouth. Full of dies, formaldehyde, and chemicals used to make them. These get ingested and stored.
Lawn chemicals, carpet cleaners, floor cleaners, new carpet, paint, aluminum from canned foods, insecticides, fabric softener and many more all have effects.
Many of these identifiable and can and should be removed from our pets and our selves for that matter, we can’t help with the later but can do wonders for your dog.
One meal plan designed for one dog, yours.
Every item in the bowl is there for a specific purpose with regards to your dog. Rather than using synthetic vitamins and minerals your dog receives and absorbs vitamins and minerals the way they were designed to be absorbed and metabolized in natural fresh food.

Each meal single served in a disposable serving dish or choose economy bulk 6-pound chubs.

An actual dish prepared exclusively and specifically formulated for one client
Each formulation is based on the needs of your dog. Using nutraceutical science or simply put superfoods. Humans are getting back to fresh food our dogs are needing it as well.

We are turning the industry upside down one dog at a time. Instead of treating the symptoms after they present themselves using medicines our goal and why would that not be yours as well as to discourage disease and poor health.
Nutraceutical science is simply using foods containing health-giving additives for medicinal benefit. Most all us all know that blueberries are an antioxidant. Using blueberries for the purpose of increasing antioxidant in a diet is using them as a nutraceutical.
Other well-known superfoods and botanicals used for medicinal benefits include cilantro, curcumin, parsley, oregano, ginger, chlorella, pumpkin seeds and on on. The list is large.
As a side note dogs know what real food is and they love real food, they love Aim Formulas.
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