Our Mission
To build the world’s most intelligent precision nutrition platform for dogs, through continuous learning, individualized care, and food designed specifically for them, with one goal in mind,
More Good Years
The Philosophy
Precision nutrition begins long before the first bowl arrives. Like us every dog is different. Different breeds. Different lifestyles. Different strengths. Different challenges. Different needs. We take the time to understand the dog in front of us—first. Then we match the nutrition to the dog. Every ingredient in the bowl serving a purpose for the dog in front of us.
We do this using breed knowledge, nutritional science, nutraceutical science, functional ingredients, and profile-based analysis of your loved one. Then we identify opportunities to support and improve your dog’s overall wellness by adding them to the bowl.
The AIM Standard™
Regulations define nutritional adequacy, the base.
AIM DEFINES NUTRITIONAL OPTIMIZATION
The Five Pillars of AIM
1. Intelligence First
Every decision begins with evidence.
2. Individual First
No two dogs are treated the same.
3. Whole Food First
Whenever practical, nutrition begins with real food. USDA Human Grade natural food.
4. Continuous Learning
Every interaction makes the next bowl smarter.
5. More Good Years™
Everything points to one outcome.
Helping dogs live healthier, happier, longer lives.
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